About
Challenges
Food shortages, declining production due to extreme weather conditions, and the aging of farmers are serious social challenges. We believe that one of our missions is to try to put a stop to this critical situation and make the future of agriculture brighter.
Developing a comprehensive agricultural management support service
Even if farmers are able to produce high quality agricultural products, the efforts of them may not be rewarded in the conventional supply chain, such as “consignment sales” that are subject to market prices. In contrast, Our service can solve the essential problem of “profitable agricultural management” for farmers. At the same time, we constitute a unique value chain that ranges from improving the efficiency of production, increasing the added value of their produce, and improving the health of agricultural management.
Happy-style agriculture
Our agricultural support service provided is a “new form of agriculture” that enables anyone to establish a profitable base for their farming business and achieve efficient, sustainable, and stable production.
Bringing “Happiness Quality” to All
Mission
Vision
Setting the Global Standard
in Agriculture
― From Production to Distribution
Message
Driving change and innovation in agriculture and distribution.
Our vision is to establish ourselves as an “infrastructure service company” for the agricultural industry, encompassing everything from production to distribution. We aim to advance our services not only within Japan’s agricultural sector but also in the global agricultural market.
Through our agricultural support services, we are committed to promoting the adoption of smart agriculture as a “new model of farming,” contributing to the revitalization and sustainable growth of the agricultural industry.
As the digital transformation (DX) of agriculture accelerates in the digital age, we will actively participate in research and development initiatives leveraging advanced technology. Our goal is to serve as a key player bridging the fields of cultivation, business, and infrastructure.
CEO Makoto Miyachi
Company Information
| Company | Happy Quality Co. Ltd. |
| Headquarters | 1567-1, Iida-cho, Chuo-ku, Hamamatsu-shi, Shizuoka Japan, 435-0028 |
| CEO | Makoto Miyachi |
| Founded | February 13, 2015 |
| Number of Employees | 13 *As of April 1, 2024 |
| Capitalization | ¥100 million yen *As of April 1, 2024 |
| Business Description | Product development using agricultural AI technology, consulting and wholesale business, etc. |
Access
Head Office
ーBy Train and Shinkansen
From JR Hamamatsu Station, take the Tokaido Line and get off at Tenryugawa Station.
10 minutes by car from the station.
ーBy Car
15 minutes from Hamamatsu IC on the Tomei Expressway.
Fukuroi Branch
ーBy Train
From JR Hamamatsu Station, take the Tokaido Line and get off at Fukuroi Station.
10 minutes by car from the station.
ーBy Car
Approximately 10 minutes from Fukuroi IC on the Tomei Expressway.
R&D Center
ーBy Train
From JR Hamamatsu Station, take the Tokaido Line and get off at Fukuroi Station.
15 minutes by car from the station.
ーBy Car
Approximately 10 minutes from Fukuroi IC on the Tomei Expressway.
History
2015
Established Happy Quality Co. Ltd. in Hamamatsu, Shizuoka, Japan
2018
Founded Agriaire Co., Ltd. (a Shizuoka University startup)
Began R&D on AI irrigation systems in collaboration with Professor Mineno’s Lab, Faculty of Informatics, Shizuoka University
Received the 27th Shizuoka New Business Award
2020
Formed a specialized team combining agriculture and AI technology
ーOctober
Received investment from SONY and the General Incorporated Association Venture Investment Development
2021
Achieved ¥270 million in revenue for the fiscal year ending August
Won the “Challenging Spirit” Award at EOY 2021 Japan (Tokai and Hokuriku Region)
Received the CNB Venture Award 2021: “Grand Prize” and “Special Award (NICT Prize)”
